One of the many things I learned at the Art Institute of Dallas was Information Architecture and the importance of laying the content out correctly on a website. Web design/development isn’t just about making pretty websites, they have to be functional otherwise there’s no point. You’re literally wasting money if your content does not draw and keep traffic in.
That being said, before I start diving into code, I begin my research process about the product and learn everything it’s trying to communicate to its demographic. Afterwards I create out a flowchart of how the audience should flow with the product. This example is one I was doing for Apogee Physicians’ new website.
I used the EMD Website Flowchart which saved me a lot of time.